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College launches first ever TV advertising campaign for summer recruitment

Tower Hamlets College has launched its first-ever TV advertising campaign as part of its biggest summer student recruitment campaign.

Five new inspiring advertisements featuring former students and a parent are being shown on the TV station Channel S, which is broadcast on Freeview and Sky platforms. The films showcase the quality of education at Tower Hamlets College and how it has helped young people to achieve future careers or educational success.

Each of the students featured has progressed to successful law, financial and construction industry careers as well as to university and they explain in their own words  why Tower Hamlets College has played a positive part in their lives.

Former students portrayed include: Sarwar Zaman, a trainee solicitor with the City law firm, Simmons and Simmons, speaking about the College’s fantastic links with the City of London; Abdul Jahan, a finance intern with KPMG speaking about the support networks at the College that helped him to succeed; Ramona Achitei, praising the high quality teaching and support; and Farhana Begum explaining how she grew up in the College to confidently progress to university.

Suratun Nessa Ali – from Bethnal Green, a parent of a current student at the College explains why she is happy for her daughter to study at the College as it is a safe and vibrant environment.

The visual style of the films borrows from a filming technique referred to as slow motion, where the background is slowed to focus on the main event in the picture. There is a direct focus on the individuals themselves with cut-away shots.

The films will be shown over a three month period throughout the summer.

A college spokesman said:

“We are really pleased with the final adverts and extremely grateful to our former students and a parent for giving us their time to take part. Their personal testimonies are inspiring and motivating.

“London Colleges face tough competition in recruiting students and we believe that these films demonstrate our high quality of education and teaching and the positive progression our students make, helping to set us apart from other providers.”


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